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The Client: Huggies
The Magic: We took an integrated campaign for Huggies diapers and wipes on the road for a special test in the town known for makin' babies.
This video leaked to social media channels to tease what's to come.
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We created these movie style posters for the launch to share on social media and on the street.
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The TV spots capture the everyday moments parents and babies put Huggies to the test.
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Digital and social media engagements asked parents to put Huggies to the test in their home.
We brought the bright lights of Hollywood to Round Rock with a campaign premiere event.
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